Meet the Founder — April Spears

Hi, I’m April Spears, Licensed Practical Nurse, entrepreneur, and creator of SheMori Skincare.

My journey began as a mother searching for a natural solution to help my daughter’s eczema. Watching her struggle with dry, irritated skin pushed me to dig deeper into the power of plant-based ingredients. What started as a kitchen experiment soon became a passion — crafting products that truly nourish, heal, and celebrate all skin types.

As a nurse with over six years of experience, including dermatology and  allergy and asthma, I’ve seen firsthand how confidence can transform when people feel good in their own skin. That’s why every SheMori formula is made with intention — from our whipped body butters to our foaming sugar scrubs — blending natural oils, butters, and a touch of luxury to create moisture that lasts all day.

Today, SheMori Skincare is more than just a brand — it’s a movement rooted in self-care and confidence. Our products have proudly been featured in local shops like Oasis Fresh Market and Hair Culture Salon and more, and we’re expanding to reach even more people who deserve to love the skin they’re in.

Welcome to SheMori Skincare — where nature meets confidence and every jar is made with love, purpose, and a touch of sparkle.